AJ Hackett Bungy New Zealand is an iconic New Zealand tourism brand. From the early beginning with the first commercial Bungy Jump operation in 1988, AJ Hackett Bungy New Zealand today owns and operates a diverse range of tourism products around New Zealand.
AJ Hackett Bungy New Zealand prides itself on being a world leader in challenge and adventure, to maintain this position we will continue to exceed others expectations.
AJ Hackett Bungy, "The Bungy Originals", is a sustainable tourism operation that represents adventure through Bungy jumping as a core activity, life experience, self development and innovation through complementary adventure based activities. Recognised as experts in fun and adventure, the culture of the business one of safety, innovation, humour and respect.
The AJ Hackett Bungy New Zealand sites are places of personal challenge, achievement excitement, "kiwiana" and entertainment. AJ Hackett Bungy is one of the largest employers in Queenstown and has a company culture that is admired and envied. It represents the character of the town – adventure, fun, innovative, challenging and here to stay.
Bungy Jumping has become, as a result of AJ Hackett Bungy, a Kiwi icon and exemplifies all things "Kiwi".
As a company it is always growing, evolving and polarizing and is full of character and stories.
The Bungy legend was born after the New Zealander AJ Hackett saw a video of Bungy jumps performed by the Oxford University Dangerous Sports Club.
Bungy Jumping is based upon a fertility ritual, which revolves around the yam harvest in the Vanuatu Island group. Originally a local village woman hurled herself from a tree to escape a threat from her husband. She tied vines to her ankles he did not.
Over the years the missionaries to Vanuatu aberrated from women and this practice became a custom for the men of the village to celebrate their harvest by jumping from a tower with vines attached to their ankles.
Realising that others would gain a huge sense of achievement and self esteem boost, not to mention a large adrenalin rush, AJ Hackett and friend Henry van Asch, whom he met skiing in Wanaka, New Zealand, set about developing and testing Bungy cords with the help of Auckland University scientists.
In June 1987, AJ's jump from the Eiffel Tower in Paris was a very public confirmation of complete faith in the Bungy product -- and a PR coup. Despite the sceptics who thought it was a 'fad' that would never 'catch on', the company opened for business at the Kawarau Bridge, Queenstown, New Zealand, with just a 30-day operating license from the Department of Conservation.
AJ Hackett and Henry van Asch knew they had a safe product but in order to convince the tourism industry and the public, they needed an independent method of safety assurance. AJ and Henry developed a Bungy Code of Practice, which provided the framework for the New Zealand/Australian Bungy Jump Standard -- the company was the first in the world to be awarded the 'S' Mark for Bungy jumping. Every six months the Standards Association of New Zealand completes an independent audit of the jump sites.
In 1997, AJ Hackett & Henry van Asch decided to go their separate ways & now run independently of each other. Henry owns & operates Bungy sites in New Zealand under the Bungy New Zealand management. AJ owns & operates other existing Bungy sites around the Globe known as AJ Global. The split was amicable & both parties continue to work together in areas of safety & customer satisfaction to continue to develop the modern day ritual, that is Bungy jumping.